The Indian optical retail market is growing rapidly, with increasing awareness of eye care and a surge in demand for prescription eyewear and fashionable sunglasses. One brand that stands tall in this space is Specsmakers India 3-largest optical chain and the only optical brand offering a franchise model. With over 250+ stores, primarily across South India, Specsmakers is inviting aspiring investors to partner through a low-risk FOCO (Franchise Owned, Company Operated) model.
Franchise Brand Details
| Franchise Brand Name: Specsmakers |
| Founded Year: 2007 |
| Founder Name: Pratik Shah |
| Employee: 501-1000 |
| Phone Number: +1 800-200-5065 |
| Contact Email: info@specsmakers.in |
About Specsmakers: A Legacy of Vision & Growth
Founded in 2007, Specsmakers began with just 3 stores in Chennai. Over the next decade, the company demonstrated aggressive growth and brand-building that few others in the retail optics space could match. From 15 stores in FY13, the brand expanded to nearly 100 stores by FY17 and crossed 290 stores by FY20, extending operations to over 40 cities across India.
Their growth was not just in numbers, but in quality and strategy. The brand focused on:
- Offering a wide product portfolio catering to all customer segments.
- Providing free eye testing in every store with certified optometrists.
- Delivering a consistent and high-quality in-store experience.
- Leveraging technology to ensure inventory and customer data were streamlined.
From just 15 stores in FY13 to over 290 by FY20, Specsmakers’ growth has been phenomenal. As of 2025, Specsmakers is proudly positioned as South India leading optical retail chain with over 250+ active outlets, and it continues to expand further with modern, premium-format stores that elevate the customer experience.
Why Choose the Specsmakers Franchise?
Here’s what makes Specsmakers one of the best franchise opportunities in India:
Zero Operational Burden – The company manages daily operations
Quarterly Passive Income – Ideal for busy professionals or retirees
Attractive ROI – Returns of 41% to 200% over 6 years
High Repeat Business – Loyal customer base and professional in-store experience
Free Eye Testing – Adds strong value to footfall & conversions
Franchise Model: FOCO (Franchise Owned, Company Operated)
Unlike traditional franchise models, Specsmakers offers a unique FOCO structure. Here’s what it entails:
| Particulars | Details |
|---|---|
| Model | FOCO |
| Total Investment | ₹30 to ₹35 Lakhs + GST |
| Store Size | 500–700 sq. ft. |
| Locations Available | Chennai, Bangalore, Hyderabad, Coimbatore |
| Tenure | 6 years |
| Payout | 10% of Sales or 22% ROI (whichever is higher) |
| Payout Interval | Quarterly |
| IRR Range | 11% to 35% |
| ROI (6 Years) | 41% to 200% |
| Investment Multiplier | 1.4X to 3X |
| Depreciation Benefit | Yes (Assets in franchisee’s name) |
| Buyback (After 6 Years) | ₹3 Lakhs salvage value |
Specsmakers Earnings and ROI Potential
Here where the model gets exciting for serious investors. Specsmakers ensures that you earn through two payout mechanisms:
- 10% of total sales revenue generated by your store
- OR 22% per annum on your total investment – whichever is higher
This structure ensures that even if your store is in a lower-footfall location or market fluctuations occur, you still earn a guaranteed minimum ROI. Over 6 years, the projected performance metrics are:
- IRR (Internal Rate of Return): Minimum 11%, going up to 35%
- Total ROI over the tenure: Minimum 41%, with potential to reach 200%
- Investment Multiplier: Minimum 1.4x, up to 3x depending on store performance
Furthermore, because the assets are purchased under your name, you also enjoy tax depreciation benefits, which can add an additional layer of financial value.
After 6 years, there’s even an asset buyback provision, with the company offering a ₹3 lakh salvage value.
Who Should Invest?
The Specsmakers franchise is perfect for passive investors, especially:
- Working professionals seeking side income
- NRIs or HNIs exploring fixed asset-based investments
- Retired individuals or women entrepreneurs
- Investors looking for stable, long-term ROI with low risk
What You Get as a Franchisee
- Ownership of store assets
- Professional setup & store launch support
- Marketing & brand visibility via central team
- End-to-end operations managed by Specsmakers
- Eye tests conducted by trained optometrists
- Regular performance reporting and transparency
Final Thoughts
With over 18 years in the eyewear industry, Specsmakers is not just selling eyeglasses, they’re redefining eye care in India. If you’re seeking a proven business model, a trusted brand, and reliable returns, the Specsmakers franchise might be the perfect fit.
If you’re serious about investing in a future-ready, risk-mitigated retail opportunity, then Specsmakers offers everything you need brand equity, a proven model, and attractive passive returns.
Ready to Franchise with Specsmakers?
Visit: franchisestory.in
Contact us to get connected with the Specsmakers team.
The initial investment is ₹30–35 Lakhs + GST for a 500–700 sq. ft. store.
Yes, the FOCO model is designed for passive investors as the company handles all operations.
Minimum ROI is 41% over 6 years, with potential returns up to 200%.
The franchisee owns all the store assets, which also makes them eligible for depreciation benefits.
You can renew the agreement or opt for asset buyback with a ₹3 lakh salvage value.
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