For millions of Indians, the samosa is more than just a snack, it’s a piece of nostalgia. Whether paired with evening chai, served at weddings, or enjoyed at roadside stalls, the samosa is part of India’s cultural fabric. Samosa Singh Franchise business
Yet for decades, it remained an unorganized street food business, with little standardization, inconsistent quality, and minimal scalability. That gap was spotted by Shikhar and Nidhi Singh, who launched Samosa Singh with the vision of modernizing and scaling India most iconic snack into a global food brand.
Today, Samosa Singh has evolved into one of the largest organized samosa makers in India, with a presence across metros, exports, and partnerships with leading aggregators like Zomato and Swiggy.
For entrepreneurs, the Samosa Singh franchise represents a rare chance to combine tradition, innovation, and profitability in one scalable food business model.
Franchise Brand Details
| Franchise Name: Samosa Singh |
| Founder Name: Shikhar & Nidhi Singh |
| Founded Year: 2016 |
| Annual Revenue: ₹13.9Cr as on Mar 31, 2024 |
| Company Valuation: Current Valuation of ₹105Cr |
| Website: www.samosasingh.com |
| Office Location: Bengaluru, India |
About Samosa Singh – The Brand Story
Founded in 2016, Samosa Singh is the brainchild of biotechnologists-turned-entrepreneurs Shikhar and Nidhi Singh. Their mission was clear: to reimagine the samosa with modern hygiene, automated production, and innovative flavors, while retaining its cultural charm.
Within a few years, the brand has grown into a powerhouse in the Indian snack market:
- ✅ 200+ employees across verticals
- ✅ 3 crore+ customer touchpoints
- ✅ 50,000 sq. ft. automated facility
- ✅ Production capacity of 6–8 tons per day
- ✅ Exports to international markets
- ✅ Featured in major media and food-tech showcases
With a focus on healthier recipes (56% less fat, 32% fewer calories), zero preservatives, and palm oil-free frying, the brand has positioned itself as a healthier, premium snacking alternative.
Why Choose the Samosa Singh Franchise?
Investing in a franchise is about brand value, profitability, and long-term sustainability. The Samosa Singh franchise ticks all three boxes.
Key Reasons to Invest:
Kiosks, food courts, QSRs, and café-style models.
India’s Most Loved Snack, Standardized: The samosa market is massive but largely unorganized. Samosa Singh has brought standardization and scalability to this evergreen product.
Automated & Hygienic Production: Proprietary automation ensures consistent quality, hygiene, and cost efficiency.
Wide Menu Range: Beyond samosas: kachoris, chaats, baos, pav snacks, and fusion items.
Strong Margins & ROI: ROI achieved in 12–24 months, with 500%+ cumulative ROI over 5 years.
National & International Expansion: Already present in Tier 1 cities and growing into Tier 2/3 markets and overseas.
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Franchise Models of Samosa Singh
Samosa Singh offers two primary franchise formats to suit different investor profiles.
1. FICO Model (Franchisee Invested, Company Operated)
In this model, the franchisee invests, but the company handles daily operations, making it an attractive choice for passive investors.
| Aspect | Details |
|---|---|
| Space Required | 100–250 sq. ft. |
| Investment Range | ₹22–27 lakhs |
| Franchise Fee | ₹10 lakhs |
| Refundable Security | Nil |
| Minimum Guarantee | Yes |
| ROI | 18–20 months |
| Suitable For | Passive investors seeking returns without operational involvement |
2. FOFO Model (Franchisee Owned, Franchisee Operated)
In this model, both investment and operations are managed by the franchisee, giving entrepreneurial control with slightly lower entry cost.
| Aspect | Details |
|---|---|
| Space Required | 100–250 sq. ft. |
| Investment Range | ₹17–25 lakhs |
| Franchise Fee | ₹5 lakhs |
| Refundable Security | ₹2 lakhs |
| Minimum Guarantee | Not Applicable |
| ROI | 20–24 months |
| Suitable For | Hands-on entrepreneurs who want to run operations and maximize margins |
Roles & Responsibilities
Samosa Singh ensures clarity in franchise operations by dividing responsibilities between the company and the partner.
Company Handles:
- Staff training & SOPs
- Product innovation & new launches
- Packaging & supply chain
- National-level marketing plans
- Aggregator partnerships (Zomato, Swiggy, etc.)
- Inventory management
Franchisee Handles:
- Capital investment (setup costs)
- Store/kiosk operations (FOFO model)
- Local-level marketing efforts
This structure ensures franchisees have strong brand backing while retaining entrepreneurial flexibility.
Menu Offerings – Reinventing the Indian Snack Plate
The menu is the biggest crowd-puller for the Samosa Singh franchise. It caters to traditional tastes while also offering modern twists.
Highlights Include:
- Classic Samosas – Crispy golden samosas with spiced fillings
- Flavored Variants – Paneer, Cheese-Corn, and innovative fusions
- Kachoris & Cutlets – Jodhpuri Pyaaz Kachori, Quinoa Cutlet Pav
- Street Food Favourites – Fruity Dahi Bhalla, Chotey Choley Bhature
- Global Twists – Korean Crispy Bao, Dahi Samosa Chaat
- Beverages & Add-Ons – Chai, coffee, cold beverages
This diverse menu ensures strong repeat purchases and all-day footfall.
Ideal Locations for Samosa Singh Franchise
The franchise thrives in high-footfall, high-visibility areas such as:
- Malls & Food Courts
- Airports & Metro Stations
- IT & Tech Parks
- High Streets & Market Hubs
- Standalone Stores or Food Trucks
Cities of expansion include Delhi NCR, Bengaluru, Chennai, Hyderabad, Kochi, and other Tier 1 & Tier 2 urban markets.
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Profitability & ROI Potential
With standardization, automation, and strong brand pull, the Samosa Singh franchise ensures robust financial returns:
- ROI Period: 12–24 months (depending on model)
- Cumulative 5-Year ROI: >500%
- Average Break-Even Sales: Achieved within first year for most outlets
The combination of affordable snacks, wide menu variety, and strong margins makes Samosa Singh a future-proof food business.
Marketing & Brand Visibility
Samosa Singh actively invests in multi-channel marketing to build footfall and brand recall:
- Aggregator Partnerships: Zomato, Swiggy, and delivery-first strategies
- National Campaigns: Digital advertising and seasonal promotions
- Innovative Packaging: Hygienic, standardized, and eco-friendly
- Media Recognition: Featured in top publications and TV coverage
- Customer Engagement: Live cooking experiences and sampling drives
This ensures that franchisees benefit from both local and national demand generation.
Conclusion: Is Samosa Singh Franchise Worth It?
The Samosa Singh franchise combines India most beloved snack with modern branding, standardized operations, and high-profit margins. With investment options starting at ₹17 lakhs, flexible models (FOFO & FICO), and ROI within 12–24 months, it presents one of the most attractive food franchise opportunities in India today.
If you’re looking for a scalable, sustainable, and consumer-loved franchise, Samosa Singh is the perfect blend of tradition and innovation.
FAQs About Samosa Singh Franchise
Investment ranges between ₹17–27 lakhs, depending on whether you choose the FOFO or FICO model.
Outlets require 100–250 sq. ft., suitable for kiosks, food courts, or standalone setups.
FOFO is ideal for hands-on entrepreneurs, while FICO suits passive investors seeking company-managed operations.
The franchise typically achieves ROI within 12–24 months.
Focus is on Delhi NCR, Bengaluru, Hyderabad, Chennai, Kochi, and Tier 2 cities.
Along with samosas, outlets serve kachoris, chaats, baos, pav snacks, and beverages.
Yes. Samosa Singh provides marketing support, delivery aggregator tie-ups, and seasonal promotions.
