In India’s fast-evolving retail landscape, the fashion industry continues to boom, particularly in men’s ready-to-wear apparel. Among the most trusted and style-forward brands in this space stands Park Avenue franchise brand, a premium menswear label from Raymond Group. Since its launch in 1986, Park Avenue has been a symbol of bold fashion, corporate elegance, and progressive masculinity.
If you’re an investor or aspiring entrepreneur looking to capitalize on a high-growth retail brand with nationwide appeal, the Park Avenue franchise offers a promising, time-tested model.
This blog offers an in-depth breakdown of everything you need to know about starting a Park Avenue franchise in India from its history and brand strength to investment details, returns, and FAQs.
Franchise Brands Details
| Brand Name: Park Avenue |
| Industry: Textiles, Engineering, Aviation & Real estate |
| Company type: Public |
| Former Name: Fourth Avenue |
| Founded Year: 1925; 100 years ago |
| Key people: Gautam Singhania (Chairman) |
| Revenue: ₹5,913 crore (US$700 million) (2023) |
| Location: Thane, India |
| Total Outlet: 70 exclusive stores |
| Website: parkavenue.co.in |
About Park Avenue
Founded in 1986, Park Avenue was created to bring global fashion sensibilities to Indian wardrobes. It was one of the first brands that allowed Indian men to pick stylish workwear off-the-rack, blending international trends with Indian fit and comfort.
The brand takes its name from Park Avenue in New York, a symbol of ambition, class, and corporate excellence. It has successfully transferred that essence to its collections ranging from formal shirts, suits, and trousers to casual wear, accessories, and personal grooming products.
Today, Park Avenue stands as:
- A Raymond Group brand one of India’s most respected textile & apparel companies.
- A staple in over 200+ Raymond exclusive stores, multi-brand outlets, and malls.
- A participant in Lakme Fashion Week, giving it a fashion-forward edge.
- A digital-first label reaching millions via web series & influencer marketing.
This makes Park Avenue a powerful, well-positioned brand for franchise investment.
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Park Avenue Franchise Model Overview
Park Avenue operates through an exclusive brand outlet (EBO) franchise model across India. It combines the strengths of Raymond’s backend support with Park Avenue’s contemporary fashion image and sales-driven systems.
Here’s what you can expect from the Park Avenue franchise model:
Brand Strength
Backed by Raymond, the brand enjoys a long-standing reputation, strong supply chain, and top-of-mind recall in the men’s fashion category.
Retail Formats
- Exclusive Stores (EBOs)
- Multi-brand outlets (MBOs)
- Shop-in-Shop Models (SIS)
As a franchisee, you’ll most likely operate under the exclusive store format Park Avenue branded outlets in malls, high streets, or prominent market areas.
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Ideal Franchisee Profile
- Retail-focused entrepreneurs
- Apparel business owners wanting to diversify
- First-time franchise investors with interest in fashion
- Investors with access to premium retail space
Investment Details for Park Avenue Franchise
While official investment figures are typically shared during the franchise application stage, based on industry standards and past partner experiences, here’s an estimated investment breakdown:
| Expense | Estimated Amount (₹) |
|---|---|
| Franchise Fee | ₹2 – ₹5 Lakhs (may vary) |
| Store Setup (Interiors & Fixtures) | ₹15 – ₹20 Lakhs |
| Inventory | ₹10 – ₹15 Lakhs (initial stock) |
| Branding & Signage | ₹1 – ₹2 Lakhs |
| Working Capital | ₹2 – ₹5 Lakhs |
| Total Investment | ₹30 – ₹45 Lakhs |
| Store Size Required | 500 – 1000 sq. ft. |
Note: Investment amounts may vary based on location, store size, and market potential. Always verify with the official Park Avenue franchising team.
Expected ROI and Franchise Benefits
Franchising with Park Avenue isn’t just about selling clothing—it’s about being part of a premium lifestyle movement. Here’s what makes it rewarding:
Average ROI:
Franchisees typically see returns within 18–24 months, with an expected ROI of 25–35% depending on location and operational efficiency.
Benefits for Franchise Owners:
- Strong brand equity & nationwide advertising support
- Training in visual merchandising & store operations
- Regular product updates aligned with global trends
- Professional supply chain and inventory management
- Fashion week & celebrity association boosts visibility
- Dedicated franchise manager support
Target Audience: Who Shops at Park Avenue?
Understanding the customer base helps in local marketing and sales optimization.
Target Audience:
- Young professionals (Age 24-40) in urban/semi-urban India
- Corporate executives, entrepreneurs, business owners
- Fashion-conscious men looking for value and prestige
- Consumers who want ready-to-wear premium fashion
These are individuals who resonate with the brand’s philosophy:
“I don’t dress up for what I am, I dress up for where I want to be.”
Brand Promotions & Marketing Strategy
Park Avenue goes beyond traditional print and media ads. It consistently engages in:
- Airport Branding: High-traffic locations like T3 Delhi Terminal with campaigns reaching 28+ lakh passengers in 75 days.
- Lakme Fashion Week: Participation in 2023 A/W edition showcased its trendsetting appeal.
- YouTube Web Series: Collaborations with Timeliners to reach 20 million+ digital viewers.
As a franchisee, you benefit from this 360 degree marketing ecosystem, which significantly boosts store footfall and sales.
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Store Location Strategy
Park Avenue franchise stores are best suited for:
- Tier 1 & Tier 2 cities with corporate populations
- High-street retail hubs and mall spaces
- Premium shopping destinations
- Near IT parks, airports, or urban business districts
Cities of current and potential expansion include:
- Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad
- Pune, Jaipur, Ahmedabad, Lucknow, Chandigarh, Kochi
Step-by-Step Process to Apply for a Park Avenue Franchise
- Submit Interest: Visit the Raymond or Park Avenue website or contact their franchise team directly.
- Application Screening: Based on location preference, financial capability, and business background.
- Meeting & Presentation: Brand team walks you through the business model, ROI, setup, and expectations.
- Agreement Signing: Franchise agreement typically spans 5 to 9 years, renewable on performance.
- Store Setup & Training: Store design, inventory planning, and staff hiring.
- Launch & Ongoing Support: Grand opening with marketing, sales push, and continuous brand guidance.
Conclusion: Is Park Avenue Franchise Right for You?
If you are seeking a high-margin, low-risk, professionally supported franchise in the Indian fashion retail sector, the Park Avenue franchise ticks all the boxes. With its premium brand appeal, robust marketing, and the legacy of Raymond behind it, investing in Park Avenue allows you to tap into a market that values style, substance, and aspiration.
Whether you’re a new-age investor, a retail enthusiast, or an established entrepreneur looking to diversify, Park Avenue provides the platform, the brand, and the backing to make your franchise business thrive.
Ready to get started?
Visit franchisestory.in to explore more opportunities and apply for a Park Avenue franchise today.
FAQs About Park Avenue Franchise
The total investment typically ranges between ₹30 to ₹45 lakhs including franchise fee, store setup, inventory, and working capital.
Yes, with a reputed brand like Park Avenue and average margins of 25–35%, it is a profitable and scalable business if operated efficiently.
You’ll need between 500 to 1000 sq. ft. of retail space in a high-footfall area such as a mall or main street.
Yes. Park Avenue supports franchisees with national advertising, digital campaigns, event promotions, visual merchandising, and store launch planning.
Typically, the agreement is valid for 5 to 9 years, renewable based on performance and mutual agreement.
Prior retail experience is helpful but not mandatory. The brand offers complete training and operational support to new franchisees.
Yes, Park Avenue is one of the premium lifestyle brands under Raymond Ltd., which adds significant credibility and support.
Yes, if your first outlet performs well and meets KPIs, you may be offered multi-unit ownership opportunities.
