India’s demand for fresh, hygienic, and affordable fruits and vegetables has grown significantly over the past decade. To meet this need, Mother Dairy’s Safal brand has emerged as a trusted retail chain for fresh produce and grocery staples. Backed by Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of NDDB (National Dairy Development Board), Safal franchise outlets are now available as an entrepreneurship opportunity especially for Ex-Servicemen (ESM) through collaboration with the Army Welfare Placement Organisation (AWPO).
This blog explains how to become an entrepreneur with the Safal franchise, including the step-by-step process, investment required, infrastructure support, and frequently asked questions.
Franchise Brand details
| Franchise Brand Name: Mother Dairy Safal |
| Founded Year: 1974 (Mother Dairy), 1988 (Safal) |
| Parent Company: NDDB (National Dairy Development Board) |
| Headquarters: Noida |
| Managing Director: Manish Bandlish |
| Owner of the company: National Dairy Development Board, Ministry of Fisheries, Animal Husbandry and Dairying, Government of India |
| Revenue: ₹15000 crore ($1.8 Billion) 2024 |
About Mother Dairy Safal
Safal is India’s leading organized retail chain for fresh fruits, vegetables, pulses, frozen food, dairy products, and groceries. With its network of modern outlets across Delhi NCR and other cities, Safal ensures quality, transparency in pricing, and consistent supply—creating a trusted brand in the minds of Indian consumers.
How to Become a Safal Franchise Entrepreneur
Safal provides a structured, low-investment retail opportunity designed for aspiring small-scale entrepreneurs and retired defense personnel (via AWPO).
Step-by-Step Process to Join Safal Franchise
- Application Submission
Apply through the AWPO (Army Welfare Placement Organisation) by filling out the prescribed Safal entrepreneurship form. - Interview
Appear for an interview jointly conducted by Safal and AWPO, where your suitability and location preference will be assessed. - Agreement & Deposit
Upon selection:- Submit ₹2 lakh as investment:
- ₹1 lakh as refundable security deposit
- ₹1 lakh as working capital
- You will sign a franchise agreement, co-signed by two government officials as guarantors.
- Submit ₹2 lakh as investment:
- Training & Outlet Allotment
Safal will assign you an outlet (typically within 10 km of your residence) and provide training on operations, sales practices, and software (if any). - Daily Operations Under Guidance
You’ll work under the day-to-day supervision of Safal’s sales team, who will offer on-the-job advice to maximize your outlet’s earnings.
What You Get as a Safal Franchise Partner
Safal provides all infrastructure and support necessary to run a successful outlet. This includes:
| Facilities Provided by Safal | Details |
|---|---|
| Outlet Booth | Fully built & branded |
| Display Racks | For fresh fruits, vegetables & groceries |
| Electronic Weighing Machines | Included |
| Deep Freezer & Visi Cooler | For frozen & perishable items |
| Crates and Storage Tools | Included |
| Promotional Material | Posters, branding, banners |
| Daily Inventory Delivery | To your outlet doorstep |
| No Rent or Utility Charges | Handled by Safal |
Safal Franchise Investment Breakdown
The Safal model is designed to be affordable and low-risk, especially for first-time entrepreneurs.
| Expense | Amount |
|---|---|
| Refundable Security | ₹1,00,000 |
| Working Capital | ₹1,00,000 |
| Total Initial Investment | ₹2,00,000 |
✅ No setup cost, rent, electricity, or maintenance is charged from the franchisee.
How Safal Outlets Function
- Daily Supply: Safal delivers all SKUs (stock keeping units) daily to your outlet.
- Payments: Franchisees provide a cheque for the current day’s invoice and submit the demand for the next day during delivery.
- Rate List: Safal sends a daily price list with fixed MRPs for all items—franchisees are not allowed to alter pricing.
- Sales Limitation: Only items supplied by Safal may be sold at the outlet; outside products are not permitted.
Also Read this: 10+ Profitable B2B Manufacturing Business Ideas 2025
Earnings & Commission Structure
The gross commission earned includes a component for handling losses, so no return of unsold inventory is allowed. Profitability depends on:
- Sales volume
- Product mix (perishable vs. packaged)
- Efficient inventory management
🧾 Commission is built into the invoice pricing and varies by product category.
Staffing & Operations
- The franchisee (ESM) must personally manage the outlet, especially during the first 2 years.
- Depending on sales, the outlet may require 1–2 assistants, to be arranged by the franchisee at their own cost and responsibility.
Safal Franchise Agreement Details
| Clause | Details |
|---|---|
| Agreement Tenure | 2 Years |
| Renewal Terms | Based on performance evaluation |
| Outlet Location Criteria | Within 10 km radius of your home |
| Unsold Inventory | Not accepted back |
| Rent, Utility & Maintenance | Covered by Safal |
Skills Required to Run a Safal Franchise
You don’t need prior business experience, but you should have:
- Basic understanding of retail operations
- Good communication and customer handling
- Interest in managing inventory and maintaining hygiene
- Discipline to work as per Safal’s SOPs
Conclusion
The Mother Dairy Safal franchise is an excellent low-investment opportunity for entrepreneurs especially Ex-Servicemen who want to run a stable retail business in India’s growing fresh food and grocery market. With minimal capital, no rent burden, full infrastructure support, and strong brand backing, Safal offers a path to self-employment with dignity and financial sustainability.
If you’re looking to start small, grow steadily, and make a difference in your community, a Safal franchise could be your perfect next step.
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Safal Franchise FAQs
Safal provides the outlet and full infrastructure including racks, weighing machines, refrigerators, and display materials.
₹2 lakh total — ₹1 lakh as refundable security + ₹1 lakh as working capital.
All SKUs are delivered daily at your booth. Payments and next-day orders are processed during delivery.
No. Safal bears all rent, electricity, and maintenance charges.
No. Unsold inventory is not returnable. Loss handling is factored into the daily invoice commission.
2 years, renewable based on your outlet’s performance.
The franchisee is responsible for hiring and paying assistants, if needed.
No. Only Safal-supplied items may be sold at the outlet.
Safal provides a daily rate list with fixed MRPs for each SKU.
