India’s jewelry market is a blend of tradition, craftsmanship, and evolving consumer demand. Amid this dynamic industry, Kisna Diamond & Gold Jewellery, backed by Hari Krishna Group one of the largest diamond manufacturing companies in the world has emerged as a trusted and premium jewelry brand with a strong retail presence Kisna Jewellery Franchise.
If you’re looking to invest in a profitable and prestigious franchise opportunity, the Kisna Jewellery franchise offers an exciting proposition. With a refined model, strong inventory support, and national branding, Kisna is opening doors for investors who wish to build a high-revenue business in the luxury and lifestyle sector.
This blog explores everything you need to know about opening a Kisna Diamond & Gold Jewellery franchise from investment details, ROI, franchise terms, and brand support, to FAQs that help drive your decision-making.
Franchise Brand Details
| Franchise Brand Name: Kisna Diamond & Gold Jewellery |
| Parent Company: Hari Krishna Exports |
| Founder & Managing Director: Ghanshyam Dholakia |
| Brand Ambassador: Stefy Patel and Tamanna Sharma |
| Revenue of Kisna jewellery: ₹500 crores to ₹1000 crores annually |
| Kisna Jewellery Networth: Rs 12,000 crore |
| Customer service email: support@kisna.com |
About Kisna Diamond & Gold Jewellery
Kisna is the flagship retail brand of Hari Krishna Exports, one of the largest diamond manufacturers in India and globally. With a reputation for ethical sourcing, precision craftsmanship, and value-driven pricing, Kisna combines traditional designs with modern elegance.
Over the years, the brand has expanded its presence across India, offering a portfolio of certified diamond jewelry, hallmarked gold, and custom bridal collections, appealing to urban and aspirational audiences alike.
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Why Choose the Kisna Jewellery Franchise?
Here are the key reasons why Kisna stands out among jewelry franchise opportunities in India:
✅ Backed by a Global Diamond Manufacturer
As part of Hari Krishna Group, Kisna enjoys direct sourcing of diamonds, quality assurance, and global credibility.
✅ Premium Brand Positioning
Positioned among the most refined jewelry brands, Kisna appeals to discerning customers seeking trust, design, and value.
✅ Strategic Retail Location Strategy
Franchise stores are recommended to be 1000+ sq. ft. in high street zones, positioned near reputed national jewelry brands for better footfall.
✅ End-to-End Inventory Support
From gold and diamond jewelry to bridal collections, Kisna ensures franchisees receive ready-made, diverse inventories.
✅ Daily Operational Involvement = Higher Profits
Kisna encourages franchisee involvement in operations for the first 2 years, ensuring better control, customer service, and store performance.
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Kisna Jewellery Franchise Model
💼 Franchise Type: FOFO
(Franchise Owned, Franchisee Operated) – Full control with structured support.
🏪 Store Size: 1000+ sq. ft.
Premium high-street space in Tier 1 and Tier 2 cities is preferred.
📍 Ideal Store Location:
Must be located within 50–100 meters of established national jewelry retailers to leverage high foot traffic and brand association.
📆 Franchise Term: 5 years
Renewable based on performance and mutual agreement.
👨💼 Franchisee Involvement:
Mandatory involvement in daily store operations for the first 2 years ensures stronger performance and customer satisfaction.
Kisna Jewellery Franchise Investment Breakdown
Opening a Kisna Diamond & Gold Jewellery store requires a total investment of ₹8.50 Crore (approx.), excluding GST. This includes:
| Cost Component | Estimated Amount (₹) |
|---|---|
| Inventory (Diamond + Gold) | ₹5–6 Cr (major chunk) |
| Interior Design & Furnishing | ₹70–80 Lakhs |
| Machines & POS Setup | ₹15–20 Lakhs |
| Franchise Fee | Included in total cost |
| Security Deposit | As per agreement |
| Working Capital Buffer | ₹30–50 Lakhs |
| Total Approximate Cost | ₹8.5 Cr+ (Excl. GST) |
Lock-in Period: 30 Months
Includes 24 months commitment + 6 months notice period before exit.
Expected ROI and Revenue Potential
Revenue Potential
A Kisna outlet in a prime location can generate monthly revenue of ₹1.5 Cr to ₹3 Cr, especially in wedding and festive seasons.
Break-even Period
Most franchisees can break even in 3–4 years, with significant long-term earning potential thereafter.
Net Margins
- Diamond Jewelry: 20%–25%
- Gold Jewelry: 10%–12%
- Blended average: 15%–18% gross margins
Brand Support Provided by Kisna
Kisna ensures its franchisees have everything they need to operate successfully:
Training Support
- Product knowledge and inventory management
- Sales etiquette and customer service
- Billing and POS operations
POS & Billing Support
- Advanced POS software and billing setup
- Integration with CRM & customer tracking
Marketing Support
- Regional and national-level marketing campaigns
- Digital promotions and social media ads
- Launch event support and PR coverage
Branding & Signage
- Interior branding assets
- Shop fascia, window design, and display alignment as per corporate standards
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Who Can Become a Kisna Franchisee?
The Kisna Jewellery franchise is suited for:
| Profile | Attributes |
|---|---|
| Business Owners | Existing jewelers or multi-brand owners |
| Investors | With ₹8.5 Cr+ capital and retail space |
| Passionate Retail Entrepreneurs | Willing to be hands-on for first 2 years |
| High Net Worth Individuals | Looking to enter the luxury retail space |
How to Apply for a Kisna Franchise
Follow these steps to get started:
- Visit: www.kisna.com
- Navigate to Franchise Inquiry
- Fill in basic details (Name, City, Contact Info)
- Submit information about your proposed retail space
- The Kisna franchise team will contact you for a consultation and site evaluation
Benefits of Investing in a Kisna Franchise
| Advantage | Why It Matters |
|---|---|
| Trusted Brand | Customers trust Kisna’s heritage |
| Ready Inventory | No delays or gaps in product supply |
| High AOV | Diamond and bridal sets ensure large bills |
| Premium Segment | Less price sensitivity, better margins |
| Low Competition | Limited branded diamond players |
| Hands-on Support | Kisna ensures training, tools & marketing |
| Long-term Growth | With renewals & multi-store options |
Conclusion
The Kisna Diamond & Gold Jewellery franchise is a high-investment, high-return opportunity for entrepreneurs looking to enter India’s booming premium jewelry market. Backed by a global diamond manufacturer, Kisna offers a structured, profitable, and supported business model.
With growing demand for branded jewelry and a brand that customers already trust, investing in a Kisna Jewellery franchise is a long-term play in a market where authenticity, presentation, and quality matter the most.
If you’re serious about luxury retail, brand prestige, and long-term profitability Kisna could be your next golden move.
Kisna Franchise – Frequently Asked Questions (FAQs)
The total investment is approximately ₹8.5 Cr (excluding GST), including inventory, interiors, machines, and working capital.
The franchise fee is included in the ₹8.5 Cr investment structure.
The franchise model is FOFO (Franchise Owned, Franchisee Operated).
You need a minimum store size of 1000 sq. ft., preferably in a high-street location near other premium jewelry brands.
The initial agreement is for 5 years, renewable based on performance and mutual terms.
You will receive full support in training, branding, marketing, inventory planning, and POS setup.
