In the vibrant food scene of the UAE, Just Fresh stands out as a health-focused, fast-casual franchise offering refreshing juices, sweets, and light bites. Born in Abu Dhabi, Just Fresh has expanded to 19+ locations across the UAE and is now open to franchise expansion. If you’re looking for a franchise opportunity in a high-growth F&B niche, Just Fresh franchise brand offers a compelling blend of health-conscious appeal and broad local traction.

lets breakdown about the Just Fresh franchise business!

Franchise Brand Details

About Just Fresh: Brand Snapshot

Just Fresh was founded by Emirati entrepreneurs in Abu Dhabi and quickly scaled to 11 stores in Abu Dhabi, plus branches in Sharjah, Ajman, Ras Al Khaimah, and Dubai totaling at least 19 outlets across the UAE.

Its product range boasts 70+ items geared toward a young, health-conscious audience, including freshly prepared juices, snacks, and sweets making it a preferred choice for urban consumers.

Franchise Investment & Model Details

Here’s a breakdown of the franchise offering based on reliable sources:

This structured support framework positions Just Fresh as a franchise opportunity that combines brand strength with operational backing.

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Why Franchise with Just Fresh?

1. Strong Local Presence: With nearly 20 active stores across major emirates, Just Fresh has a proven market fit and brand recall in the UAE.
2. Health-Focused, Trend-Aligned Offering: The brand’s emphasis on fresh, healthy items aligns well with evolving consumer preferences in the region.
3. Operational and Marketing Support: From site selection to R&D, franchisees gain holistic assistance to hit the ground running.
4. Scalable Economics: Defined franchise fee, reasonable space requirements (30–45 sq. m), and structured fee model (royalties + advertising + marketing fund) create clarity for financial planning.

Sub-Companies and Business Portfolio

Just Group presents a robust and diverse portfolio within the food and beverages space in the UAE. Their major concepts include:

• Just Fresh – Juices, desserts, and sweets
• Just Burger – Burgers and fast casual
• Alpasha Gourmet – Arabic-inspired gourmet cuisine
• Bio Cafe – Café-style European and global fusion
• Global Chef Catering – Culinary services and events catering
• Balance Kitchen – Health- or diet-focused meals
• Tikka Tanoor – Traditional tikka and kebab-focused cuisine
• Chick’n Crunch – Crispy chicken, burgers, and sandwiches Just Group

In 2024, Just Group operated 25 different cloud-based F&B concepts, demonstrating a significant presence in the delivery and virtual kitchen space.

Also Read this: Franchise Opportunities in UAE

Launch Roadmap for Potential Franchisees

1. Submit Interest — Reach out via the Just Group or FranchiseUAE platforms to express interest.
2. Review Franchise Kit — Understand legal terms, fees, and expectations.
3. Secure Location — Identify high-footfall areas between 30–45 sq. meters with the support of Just Fresh.
4. Sign Agreement — Pay the AED 75,000 fee (or AED 300,000 for multi-unit rights) and finalize lease/contract.
5. Undergo Training — Attend the HQ training (21–30 days) followed by on-site support (10–14 days).
6. Launch Operations — Open with operational, marketing, and systems support in place.

Conclusion: Is It a Franchise Worth Pouring Into?

The Just Fresh franchise offers a balanced blend of credibility, health-focused product lineup, and structured operational support ideal for entrepreneurs aiming to make their mark in the UAE’s food and beverage sector.

With a modest startup fee, transparent royalty structure, and assistance at every stage of growth, it’s both accessible and scalable. If you’re seeking a franchise opportunity that aligns with modern health trends and comes with brand backing, Just Fresh merits serious consideration.

FAQs – Just Fresh Franchise UAE