If you’ve been thinking about investing in a retail franchise, the Miniso franchise might be one of the best options available. Miniso franchise brand has become a household name in India, offering trendy, high-quality products at affordable prices. The brand’s popularity is growing rapidly, and opening a Miniso franchise could be an excellent business opportunity.

In this blog, we will take you through all the important details you need to know about starting a Miniso franchise including investment costs, potential returns, and royalty fees. By the end of this post, you’ll have a clear idea of how to get started and whether a Miniso franchise is the right fit for you.

Franchise Brand details

Franchise Brand: Miniso

Founder: Ye Guofu, Miyake Junya

Founded year by: August 2009

Industry: Variety store

Outlet: 5,514 stores in more than 100 countries and regions. (March, 2023)

Revenue: US$1.582 billion

Headquarters: Guangzhou, Guangdong, China

Why Invest in a Miniso Franchise?

Before we dive into the specifics of the Miniso franchise investment, let’s quickly talk about why Miniso is such a popular choice among entrepreneurs.

Miniso is a global lifestyle brand that has taken India by storm. With its wide range of products, including home decor, gadgets, beauty items, and toys, Miniso appeals to a broad audience—especially young, urban consumers. The brand’s commitment to offering high-quality, stylish products at affordable prices makes it an attractive option for both customers and franchisees.

The Miniso franchise model is based on a proven, successful business strategy that has already worked in several countries, including China, Japan, and the United States. The strong brand recognition and growing customer demand in India make this a potentially lucrative opportunity for investors.

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The History of Miniso: A Global Lifestyle Brand

Before we dive into the specifics of the Miniso franchise investment, let’s take a quick look at the history of the Miniso brand to better understand its rise to success.

Miniso was founded in 2013 in China by Ye Guofu and Miyake Junya. The brand was built with the idea of offering affordable, high-quality lifestyle products that appeal to the modern, value-conscious consumer. Inspired by the minimalist designs seen in Japanese retail, Miniso’s founders wanted to create a brand that combined functional, trendy products with a focus on quality, without the high price tag.

Miniso’s global expansion started shortly after its founding, and it quickly spread across Asia, the United States, and Europe. The brand’s ability to adapt to local tastes, while maintaining its core values of affordability and design, played a huge role in its success.

In India, Miniso made its debut in 2017 and instantly attracted a large following. With a wide range of affordable products—from home goods and beauty items to toys and electronics—Miniso quickly became popular among young, urban Indian consumers. By 2020, Miniso had opened over 100 stores across India and was positioning itself as a major player in the Indian retail market.

Miniso’s growth strategy is based on the combination of international design appeal and local affordability. Today, the brand operates in over 80 countries, with more than 5,000 stores worldwide.

What You Need to Know Before Opening a Miniso Franchise

Starting any franchise requires understanding the investment details, including the cost of setting up the store, the expected return on investment (ROI), and the ongoing operational costs. Let’s break down everything you need to know about the Miniso franchise in India.

1. Miniso Franchise Investment Details

The first question on most potential franchisees’ minds is:

“How much does it cost to open a Miniso franchise?”

The investment required can vary depending on several factors, such as location and store size. However, here’s a general breakdown of the costs involved:

• Franchise Fee: The initial franchise fee for a Miniso franchise typically ranges from ₹8 lakhs to ₹15 lakhs. This fee grants you the right to operate under the Miniso brand and sell its products.
• Total Investment: The total investment for a Miniso franchise usually falls between ₹25 lakhs to ₹50 lakhs. This total includes the franchise fee, store setup costs, inventory, POS systems, and other initial operational expenses.
• Inventory Costs: You will need to stock your store with Miniso products, which is one of the major costs of opening a Miniso franchise. The cost of inventory is typically around ₹10 lakhs to ₹20 lakhs for an initial stock.
• Working Capital: Beyond the franchise fee and inventory, you will also need to have enough working capital to cover daily operating expenses such as rent, employee salaries, utilities, and marketing. This working capital requirement can range from ₹10 lakhs to ₹15 lakhs, depending on your location and store size.

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2. Royalty Fees for Miniso Franchise

One of the ongoing costs of running a Miniso franchise is the royalty fee. Miniso charges a royalty fee of around 5% to 7% of your monthly sales. This fee helps cover Miniso’s ongoing support services, including:

• National and regional marketing campaigns
• Access to Miniso’s supply chain and product range
• Store operational guidance and management support

While this fee is an ongoing expense, it also provides valuable support to ensure the long-term success of your Miniso franchise.

3. Additional Costs to Consider

In addition to the franchise fee and inventory costs, there may be other expenses to consider, such as:

• Marketing and Promotions: While Miniso handles national advertising, you may need to invest in local marketing efforts to attract customers to your store. This could include social media ads, flyers, and local events.
• Store Maintenance: Keeping your store in top condition requires periodic maintenance and updates to the interior, which should be factored into your budget.
• Staffing: Hiring and training staff is another ongoing cost. Miniso provides training, but you’ll need to ensure your team is well-equipped to represent the brand.

What Does Miniso Offer You?

1. Training and Support

Miniso doesn’t just hand you the keys and leave you to figure things out. They provide training for you and your staff on store management, customer service, sales, and product knowledge. You’ll also get support with marketing, supply chain management, and operations.

2. Store Design and Setup

They’ve got a store design blueprint that you’ll follow, ensuring consistency across all Miniso stores. They’ll help with store setup and assist in ordering inventory.

3. Marketing Support

Miniso runs national marketing campaigns, but they also support local marketing efforts like digital ads, in-store promotions, and events to help drive traffic to your store.

4. Technology and Inventory Management

You’ll be given access to POS systems and inventory management tools to keep things running smoothly. Miniso’s supply chain is strong, so you won’t need to worry about stock-outs.

What Do You Need to Qualify?

You don’t need to be an expert retailer, but it helps to have some experience in managing a business, or at least a passion for retail. You’ll need to show that you can manage the financial investment and run the store effectively.

Location, Location, Location

Miniso typically prefers locations in high-traffic areas like malls, busy streets, or shopping centers. You’ll need to either find a location yourself or work with Miniso’s real estate team to find a good spot.

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How Much Can You Earn with a Miniso Franchise?

One of the most important questions for any investor is,

What can I expect in terms of ROI (return on investment) from a Miniso franchise?”

Profit Margins

Miniso’s products are priced affordably, which means you can expect a high volume of sales. Typically, Miniso stores can expect a profit margin of around 10% to 20% of their monthly sales. This will depend on factors like store location, foot traffic, and the local demand for Miniso’s products.

Break-even Point

In terms of how long it takes to recoup your investment, most Miniso franchisees break even within 2 to 3 years. This can vary based on location, sales performance, and how well the store is managed. Generally, stores located in high-footfall areas like shopping malls tend to see quicker returns.

Revenue Potential

Miniso has a well-established brand, and its products are in demand. By maintaining good stock levels and providing excellent customer service, a Miniso franchise can generate consistent monthly revenue. Franchisees with well-placed stores in prime locations can expect significant earnings, especially as the brand continues to expand across India.

How to Apply for a Miniso Franchise in India?

So, now that you know what’s involved in running a Miniso franchise, you might be wondering how to get started. Here’s a step-by-step guide on how to apply for a Miniso franchise in India:

Step 1: Initial Inquiry

Start by reaching out to Miniso’s official franchise team. You can do this through their website or by contacting them directly. They will guide you through the process and help you determine if you meet the necessary requirements.

Step 2: Submit Your Application

You’ll need to submit an application form, which includes your personal details, business experience, and financial background. Miniso will review your application and assess whether you are a good fit for the franchise.

Step 3: Site Selection

Once your application is approved, you will work with Miniso’s team to select a suitable location for your store. The location is crucial to the success of your Miniso franchise, so Miniso provides assistance in finding high-traffic areas, such as shopping malls or busy commercial streets.

Step 4: Signing the Agreement

If your location is approved, you’ll sign the franchise agreement. This document will outline the terms of your partnership with Miniso, including the franchise fee, royalty payments, and other responsibilities.

Step 5: Store Setup and Training

Miniso will provide training on store operations, product knowledge, customer service, and management. You will also receive assistance with setting up your store, ensuring it aligns with Miniso’s brand standards.

Step 6: Grand Opening

Once your store is ready, you can launch your Miniso franchise with a grand opening. Miniso provides support to ensure that your launch is successful and attracts plenty of foot traffic.

Conclusion

Opening a Miniso franchise in India can be a lucrative business opportunity, especially given the brand’s strong presence and growing popularity. With affordable products, strong brand recognition, and solid support from the franchisor, a Miniso franchise offers great potential for success.

However, like any investment, it’s important to do thorough research, calculate the costs carefully, and ensure that you’re ready for the responsibilities of running a retail business. If you’re passionate about retail, customer service, and working with a globally recognized brand, a Miniso franchise could be the perfect investment for you.

If you’re ready to take the next step, or have any more questions about starting a Miniso franchise, feel free to reach out to us at FranchiseBhoomi. They will here to guide you through every step of the process.

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FAQ – Miniso franchise