India’s love for traditional ethnic wear is evergreen, but it has evolved into a fashion-forward, occasion-based category led by design, storytelling, and heritage. Ethnix by Raymond, launched in 2017, is one of the most powerful players in this segment. As India’s ethnic menswear market continues to boom—driven by weddings, festivals, and cultural events the Ethnix franchise is poised as a highly profitable and brand-backed business opportunity.
For entrepreneurs and investors, franchising with Raymond’s Ethnix offers not only trust and legacy but also growth potential in an industry that thrives year-round.
Franchise Brand Details
| Franchise Brand: Ethnix (part of Raymond Group) |
| Establishment Year: 1950 |
| Franchise established year: 2017 |
| Category: Men ethnic wear |
| Total Outlet: 140+ locations |
| Email: Consumercarecell@raymond.in |
| Branch Office: J K Gram, Thane West, Thane, Maharashtra 400606 |
About Ethnix by Raymond
Launched as Raymond’s exclusive ethnic menswear vertical, Ethnix was envisioned to blend Indian artistry with Raymond’s signature quality. The brand is deeply rooted in Indian craftsmanship drawing from block prints, embroidery techniques, dyeing traditions, and royal influences.
Despite facing a pandemic-induced slowdown, Ethnix bounced back stronger with refined collections, better retail strategies, and strong marketing across Tier 1 to Tier 3 cities. Today, Ethnix operates 118+ stores in 68 cities, and is one of the fastest-growing ethnic wear franchises in India.
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Why Choose an Ethnix Franchise?
Here’s why Ethnix by Raymond stands out as a franchise business in India:
Trusted Legacy – Backed by Raymond Group, a household name in textiles and men’s fashion
Premium Ethnic Wear – Includes sherwanis, kurtas, indo-westerns, bundi sets, and suits
Occasion-Driven Sales – Weddings, festivals, engagements, receptions, and more
3 Franchise Models – FOFO, COFO, and FICO to suit different investor profiles
Wide Marketing Exposure – Print, digital, cinema, and influencer campaigns
Modern Store Design – Sophisticated store layouts designed by in-house teams
Store Format & Design Requirements
Ethnix stores follow a highly visual and consumer-friendly format with flexible sizes and layouts:
| Parameter | Store Type A+ | Store Type A | Store Type B |
|---|---|---|---|
| Size (sq. ft.) | 1,200 to 2,500 sq. ft. | 1,200 to 2,000 sq. ft. | 1,200 to 1,500 sq. ft. |
| Frontage (min) | 20+ ft | 18+ ft | 16+ ft |
| Preferred Levels | Ground / G+1 | Ground | Ground |
| Locations | Malls, High Streets | Tier 1 & 2 cities | Tier 2 & 3 cities |
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Franchise Models Explained (FOFO, COFO, FICO)
Ethnix offers three flexible business models to franchisees, each catering to different risk and control levels.
1. FOFO Model (Franchise Owned, Franchise Operated)
| Investment Component | Responsibility |
|---|---|
| Capex (₹3,000–4,000/sq. ft.) | Franchisee |
| Rent, CAM & Deposit | Franchisee |
| OPEX | Franchisee |
| Stock Security Deposit | ₹1,500/sq. ft. |
| Inventory | On Consignment |
| Marketing | Raymond |
| Store Manager | Raymond |
| Staff Uniforms | Raymond |
| Indicative Margin | 32%–36% |
Best suited for: Retail entrepreneurs who want full control with high margin potential.
2. COFO Model (Company Owned, Franchise Operated)
| Investment Component | Responsibility |
|---|---|
| Capex | Franchisee |
| Rent, CAM & Deposit | Raymond |
| OPEX | Franchisee |
| Stock Security Deposit | ₹1,500/sq. ft. |
| Inventory | On Consignment |
| Marketing | Raymond |
| Store Manager | Franchisee |
| Staff Uniforms | Raymond |
| Indicative Margin | 16%–18% |
Best suited for: Operators with retail expertise but less investment appetite for fixed costs like rent.
3. FICO Model (Franchise Invested, Company Operated)
| Investment Component | Responsibility |
|---|---|
| Capex | Franchisee |
| Rent, CAM & Deposit | Raymond |
| OPEX | Raymond |
| Stock Security Deposit | Nil |
| Inventory | On Consignment |
| Marketing | Raymond |
| Store Manager | Raymond |
| Staff Uniforms | Raymond |
| Indicative Margin | 6%–8% |
Best suited for: Passive investors seeking stable returns with minimal involvement.
Product & Collection Overview
Ethnix offers a wide variety of men’s ethnic apparel collections, each thoughtfully designed to meet the style needs of different occasions:
Wedding Collections
- Sherwanis for groom and groomsmen
- Bundi sets for functions like haldi, mehendi, and sangeet
- Zardozi embroidery, silk saga, peach & chikoo tones
Festive Collections
- Diwali, Navratri, Raksha Bandhan, Ganesh Chaturthi, Onam
- Smart casuals and printed kurtas for modern celebrations
Heritage & Couture
- Premium sherwanis and Indo-westerns
- Falaknuma Palace-inspired collections
- Modern asymmetric cuts, minimal embellishments
Indo-Westerns & Suits
- Structured suits in jacquard, velvet
- Apple-cut hemline, vibrant hues
- Lapel and waistcoat variations for styling
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Marketing & Brand Visibility
Ethnix by Raymond invests heavily in multi-channel marketing campaigns:
TV Campaigns
- Ran across 30+ channels during festive seasons
Outdoor Advertising
- Hoardings in 15+ cities for festival promos
Cinema Ads
- Movie tie-ins with “Jawan,” “Animal,” and “Dunki”
- Reached smaller Tier 2 & Tier 3 markets
Digital Marketing
- Active on Facebook, Instagram, YouTube
- Influencer collaborations and promotional videos
These marketing efforts not only build awareness but drive traffic to franchise-owned stores across the country.
Growth Journey of Ethnix Franchise
| Year | Milestone |
|---|---|
| 2018 | First Ethnix store opens |
| 2020 | 34 stores live |
| 2022 | 50 stores live |
| 2024 | 118+ stores operational |
With growing demand for ethnic wear and Raymond’s backing, Ethnix is on track to cross 200 stores in the near future.
Conclusion: Is Ethnix the Right Franchise for You?
If you’re looking to enter India’s booming ethnic fashion industry with minimal inventory risk, high brand trust, and multiple investment models, the Ethnix franchise is a compelling opportunity. Backed by Raymond’s heritage and a modern outlook, Ethnix delivers a powerful blend of style, tradition, and profitability.
Whether you’re a seasoned retail investor or a first-time entrepreneur passionate about fashion, Ethnix offers the platform, support, and scalability to grow a successful business.
Ready to Start Your Ethnix Franchise Journey?
Visit franchisestory.in to get in touch with the Ethnix franchise development team and request your personalized investment consultation.
FAQs – Ethnix Franchise
The capital expenditure ranges between ₹3,000 to ₹4,000 per sq. ft., excluding rent, security deposit, and operational costs. Depending on store size, total investment typically ranges from ₹36 to ₹60 lakhs.
Ethnix offers three models:
FOFO – High margin, full control
COFO – Balanced margin and investment
FICO – Passive investment, low involvement
Indicative margins range from 6% to 36% depending on the model you choose.
Retail experience is an advantage but not mandatory. Raymond provides support in staffing, store management, and marketing.
Inventory is provided on consignment by Raymond. Marketing is handled by the company, including national and regional campaigns.
While the standard franchise agreement tenure is not publicly disclosed, it typically aligns with industry standards of 5–9 years, renewable based on performance.
Ethnix is expanding across Tier 1, 2, and 3 cities, especially in locations with strong demand for wedding and festive wear. Store formats vary accordingly.
Yes, if your first store performs well, Raymond may offer multi-store ownership options in new territories.
