India’s fitness industry has undergone a remarkable transformation in the last decade. From traditional gyms to digital workouts, one brand that has consistently led this evolution is Cult.fit franchise brand. Backed by Cure.fit, Cult.fit has emerged as India’s largest and fastest-growing fitness chain, redefining how fitness is experienced by millions.
With 600+ centers across 44+ cities, Cult.fit is now inviting passionate entrepreneurs and investors to be a part of its success story through the Cult Fit franchise model.
This blog will walk you through everything you need to know from Cult Fit franchise cost in India, investment breakdowns (Neo, Elite, Lux), ROI potential, support system, and frequently asked questions — so you can make an informed decision.
Franchise Brand Details:
| Franchise Brand Name: Cult fit |
| Parent Company: Cure.fit |
| Founder Name: Mukesh Bansal & Ankit Nagori |
| Founded year: 2016 |
| Office Location: Bengaluru, India |
| Industry: Wellness industry |
| Website: www.cult.fit/ |
| Recent Investor & Brand ambassador: Hrithik Roshan |
| Annual Revenue: ₹1,030Cr as on Mar 31, 2024 |
| Employee Count: 1,116 as on Apr 30, 2025 |
What is Cult Fit?
Founded by Mukesh Bansal and Naresh Krishnaswamy, Cult.fit started in 2016 under the parent brand Cure.fit with a simple vision: Make fitness an achievable daily habit. Over the years, it has evolved into a complete wellness ecosystem, combining fitness, nutrition, mental well-being, and habit tracking into a single platform.
Cult Fit, a part of the Cure.fit ecosystem, is a tech-powered, community-driven fitness brand. With a mission to “Make Fitness Fun and Easy,” it delivers science-backed group workouts, strength training, yoga, boxing, HIIT, and dance fitness in modern, well-equipped centers.
Its elite franchise model combines Cult Gym (strength and cardio equipment) with Cult GX (group fitness classes) to create a comprehensive fitness experience that attracts urban youth, working professionals, and fitness enthusiasts across age groups.
Why Invest in a Cult Fit Franchise?
Here’s why the Cult Fit franchise stands out from typical gym franchises in India:
✅ India’s Most Recognized Fitness Brand
Cult.fit is a household name, known for its innovative workout formats, elite trainers, and app-based engagement. Over 4 million customers have already trusted the brand.
✅ High-End Technology Integration
From member onboarding to live workout tracking, Cult integrates AI and mobile tech to deliver superior customer experiences and operational ease.
✅ Ongoing Partner Support
From location planning, marketing, and trainer hiring to center design and software, Cult supports franchisees throughout their journey.
✅ Strong Business Performance
With 2.5 million+ workouts completed each month, Cult centers enjoy consistent member engagement and repeat footfalls.
✅ Scalable Business Model
Cult’s hybrid Gym + GX model ensures diversified revenue sources – including memberships, personal training, group sessions, merchandise, and digital fitness.
Cult Fit Franchise Models and Investment Details
Cult offers several franchise models under various formats:
Cult Gym + GX (Group Fitness Classes)
This model includes:
- Fully equipped gym (cardio + strength)
- Multiple studios for group formats like yoga, HIIT, boxing, and more
- Branded interiors, curated playlists, certified trainers, and daily live sessions
Cult Fit Franchise Cost in India
1. Cult Elite (Hybrid Model – Gym + Group Classes)
This is Cult’s flagship format and combines modern gym equipment with daily group workouts.
| Category | Details |
|---|---|
| Total Project CAPEX | ₹2 crore+ |
| Franchise Fee | ₹30 lakh |
| Rent Deposit | ₹20 lakh (6 months) |
| Civil, Interiors, AC, Graphics | ₹85 lakh |
| Equipment Kit & Accessories | ₹1 crore |
| Area Required | 5,500 sq. ft. |
| Setup Timeline | 3–6 months |
💡 Best suited for: Tier 1 cities & premium residential/commercial zones
2. Cult Neo (Pro Model – Gym + Small Group Training)
A more compact format targeting budget-conscious gym-goers.
| Category | Details |
|---|---|
| Total Project CAPEX | ₹1 crore+ |
| Franchise Fee | ₹18 lakh |
| Rent Deposit | ₹10 lakh |
| Civil, Interiors, AC, Graphics | ₹43 lakh |
| Equipment Kit & Accessories | ₹30 lakh |
| Area Required | 4,500 sq. ft. |
| Setup Timeline | 3–6 months |
💡 Best suited for: Tier 2 cities, urban suburbs, mid-income populations
3. Cult Lux – Gold’s Gym / Fitness First Model (Luxury)
These are high-end gyms under premium global brands, in partnership with Cult.
Gold’s Gym (Lux)
- Total CAPEX: ₹3 crore+
- Franchise Fee: ₹32 lakh
- Area: 6,000 sq. ft.
Fitness First (Lux)
- Total CAPEX: ₹5 crore+
- Franchise Fee: ₹35 lakh
- Area: 8,000 sq. ft.
💡 Best suited for: Affluent metros and high-income neighborhoods
Franchise Fee & Royalty Structure
- Franchise Fee: ₹30 lakh (one-time)
- Royalty: ~10% of monthly revenue (industry standard; exact percentage may vary by agreement)
Unlike smaller gym franchises, Cult Fit operates in the premium segment, allowing for higher ticket sizes and better profitability margins.
Cult Fit Franchise ROI (Return on Investment)
RRevenue Potential
- Cult Elite centers can earn ₹12–₹20 lakh per month
- Cult Neo centers can earn ₹6–₹10 lakh per month
- Lux gyms (Gold’s/Fitness First) can exceed ₹25 lakh+ monthly
Profit Margins
- Net profit: 25–30% (after rent, salaries, marketing)
- ROI: 35%–40% annually in mature centers
Breakeven Timeline
- 24 to 30 months (Lux)
- 18 to 24 months (Elite & Neo)
What Support Do Franchisees Receive?
Cult Fit is known for its world-class franchise support system, which includes:
Pre-Launch Support
- Site evaluation and real estate guidance
- Layout design, branding, and interiors
- Licensing and vendor coordination
Staff Hiring & Training
- Trainer recruitment from Cult’s network
- Staff training programs on Cult methodology
- Operations manual and SOPs
Marketing & Launch
- Digital marketing campaigns
- Grand opening event support
- App listing and regional promotions
Technology Support
- Cult App integration
- Member tracking and CRM software
- Live workout broadcasting and community tools
Cult Fit Franchise: Target Audience
The Cult Fit model caters to:
- Urban professionals (ages 21–45)
- Working women and fitness-conscious moms
- Gen Z & millennials
- Fitness-first housing societies & tech parks
- High-income individuals looking for elite fitness experiences
How to Apply for a Cult Fit Franchise?
Interested in becoming a Cult Fit franchise partner?
Steps to Apply:
- Visit www.cult.fit
- Navigate to the Franchise/Partner with Us section
- Submit your basic details (Name, City, Email, Phone)
- Cult’s franchise team will contact you for site evaluation & discussion
- After documentation & approval, the setup process begins
Partner Testimonials
Franchise partners across India have praised Cult for its professional support, quick breakeven, and brand value.
“Starting a Cult Fit franchise was the best decision for my entrepreneurial journey. Their tech-driven approach made operations seamless, and customer retention has been fantastic.”
— Rajiv Sharma, Franchise Owner, Delhi NCR
Benefits of Owning a Cult Fit Franchise
| Benefit | Why it Matters |
|---|---|
| Strong Brand Recall | Attracts members from Day 1 |
| High-Tech Member Experience | Superior engagement and retention |
| Centralized Operations Support | Focus on growth, not backend |
| Group Class Formats | Unique vs traditional gyms |
| Digital Ecosystem | Access to Cult App audience |
| Diverse Revenue Channels | PT, Merchandise, GX, Subscriptions |
Final Thoughts
The Cult Fit franchise is more than just a gym it’s a future-ready, premium fitness ecosystem designed for scale, profitability, and community engagement. With strong brand equity, data-driven operations, and robust support, Cult is enabling individuals to tap into India’s ₹7,000+ crore fitness industry with confidence.
If you have the capital, space, and passion to bring fitness to your city, Cult Fit could be your ideal business partner.
Cult fit franchise – Frequently Asked Questions (FAQs)
Cult Fit franchise cost ranges from ₹1 crore (Neo) to ₹5 crore+ (Lux) depending on the format and location.
Cult Neo: ₹18 lakh
Cult Elite: ₹30 lakh
Cult Lux (Gold’s Gym): ₹32–₹35 lakh
Yes. Cult Fit franchises offer 25–30% profit margins and 35–40% ROI, with a breakeven time of 18–24 months in most locations.
Cult Fit is expanding PAN India but prioritizes Tier 1 and Tier 2 cities with high-income residential and commercial catchments.
Not necessarily. While helpful, Cult provides complete training and operations support to help new entrepreneurs run centers efficiently.
The royalty is typically around 10% of monthly revenue, though this may vary based on your agreement.
Cult Neo: 4,500 sq. ft.
Cult Elite: 5,500 sq. ft.
Cult Lux: 6,000–8,000 sq. ft.
Cult is expanding PAN India and evaluates cities based on demand, affluence, and urban population.
