If you’re considering stepping into the food business and want to partner with a well-established brand, the Bikanervala franchise could be a great option. With a rich heritage in Indian sweets and snacks, Bikanervala has become a household name across the country. In this blog, we’ll dive into the investment details, setup costs, and profit potential of the Bikanervala franchise to help you decide whether it’s the right business opportunity for you.
Let’s breakdown details together!
Franchise Brand Details
| Brand Name: Bikanervala |
| Founded year: 1950 |
| Founder Name: Kedarnath Aggarwal, Shyam Sundar Aggarwal |
| Headquarters: Delhi, India |
| Revenue: ₹3,000 crore (US$360 million) (2023) |
| Total Outlet:150+ locations both in India and globally. |
| SubBrands: Bikanervala, Bikano, Bikano Chat Cafe |
About Bikanervala Franchise brand
Bikanervala is one of India’s most renowned brands in the sweets and snacks industry, with a history that dates back to the city of Bikaner in Rajasthan. Over the years, the brand has become synonymous with quality, taste, and tradition, offering a wide variety of Indian sweets, namkeens (savory snacks), and fast food items. Known for its authenticity, Bikanervala blends traditional recipes with modern tastes, making it a favorite for customers of all ages.
By becoming a Bikanervala franchise partner, you’re not just selling food, you’re offering a trusted experience that customers have loved for generations. The brand’s strong presence in the Indian market and its continuous growth make it an attractive option for investors looking for a reliable and profitable business opportunity in the food industry.
What is the Bikanervala Franchise?
The Bikanervala franchise is part of a successful and well-recognized Indian sweets and snacks brand, offering franchisees the opportunity to run their own Bikanervala outlets. By becoming a franchise partner, you’ll be selling high-quality traditional sweets, snacks, and food items under the Bikanervala name. This means that your business will benefit from the brand’s reputation, loyal customer base, and established business model.
Bikanervala Franchise Investment Details – To know more about it
| Aspect | Details |
|---|---|
| Franchise Fee | ₹2 lakh to ₹10 lakh, depending on location and market potential. |
| Setup Cost | ₹25 lakh to ₹40 lakh for infrastructure, equipment, and furnishings. |
| Initial Inventory | ₹5 lakh to ₹10 lakh for stocking sweets and snacks. |
| Royalty Fee | 5% on sales to cover brand maintenance and ongoing support. |
| Other Expenses | ₹10 lakh to ₹20 lakh for marketing, staff training, and daily operations. |
| Total Investment | ₹2 crore to ₹5 crore, influenced by location, outlet size, and other operational factors. |
| Space Requirement | Minimum 1200 to 2000 square feet for setting up the outlet. |
| Staffing Needs | 10 to 12 staff members required for daily operations and customer service. |
| Franchise Agreement Duration | 5 years, covering terms and conditions of the partnership. |
| Profit Margin | 10% to 15% on revenue. |
| Return on Investment (ROI) | Initial investment recovery expected within 4 to 5 years, depending on location and operational efficiency. |
1. Franchise Fee
To get started with a Bikanervala franchise, you need to pay an initial franchise fee. This ranges from ₹2 lakh to ₹10 lakh, depending on factors like the location and the potential market for your outlet. If you’re planning to open your franchise in a prime urban area, the fee will be on the higher end of the scale.
2. Estimated Setup Cost
Setting up the franchise outlet is one of the biggest investments you’ll make. The setup cost covers infrastructure, equipment, and furnishings, and can range between ₹25 lakh to ₹40 lakh. This ensures that your outlet meets the high standards of the Bikanervala brand, offering a clean and attractive space for customers.
3. Initial Inventory
Stocking up on sweets and snacks will also require a significant investment. The initial inventory required to get started is estimated at ₹5 lakh to ₹10 lakh. This will ensure that you have a wide range of products to offer customers from day one.
4. Royalty Fee
In return for using the Bikanervala brand name and business model, franchisees are required to pay a royalty fee of 5% on sales. This fee helps cover the cost of ongoing support from the Bikanervala team and contributes to brand maintenance.
5. Other Expenses
Beyond the setup and inventory costs, there are other expenses to consider, including marketing, staff training, and day-to-day operations. These additional costs can range between ₹10 lakh to ₹20 lakh.
6. Total Investment
To become a Bikanervala franchisee, the total investment required ranges from ₹2 crore to ₹5 crore. The final investment amount depends on factors like the size of the outlet, location, and operational considerations.
Space and Staffing Requirements
To open a Bikanervala franchise, you’ll need a minimum space of 1200 to 2000 square feet. This space requirement ensures there’s enough room for customer seating, display counters, and kitchen operations. In addition to space, franchise owners will need to hire between 10 to 12 staff members to handle daily operations like food preparation, customer service, and cleaning.
Franchise Agreement Duration
When you sign up for a Bikanervala franchise, you’ll be entering into a 5-year franchise agreement. This agreement outlines the terms and conditions of your partnership with the brand, including the use of the brand name, business model, and ongoing support.
Read more: How to Start TumbleDry Franchise? Clear Map About Investment, Royalty, ROI and Dry things
Bikanervala Franchise Profit Margin and ROI
One of the key things any investor wants to know is the profit margin and return on investment (ROI). With a Bikanervala franchise, franchisees can expect a profit margin of approximately 10% to 15% on their revenue. This is a healthy margin for a food business, especially considering the strong brand recognition of Bikanervala.
In terms of ROI, most franchisees are able to recover their initial investment within 4 to 5 years, depending on factors like the location of the outlet, operational efficiency, and local market demand.
Why Choose the Bikanervala Franchise?
- Strong Brand Reputation: Bikanervala has been a trusted name in the Indian food industry for decades, known for its quality sweets and snacks.
- Support and Training: The franchise offers ongoing support, including staff training and operational assistance, to ensure your business runs smoothly.
- High Demand for Sweets and Snacks: With Indians’ love for traditional sweets and snacks, there’s always a demand for high-quality products like those offered by Bikanervala.
Conclusion: Is the Bikanervala Franchise Right for You?
Investing in a Bikanervala franchise can be a lucrative opportunity, especially if you’re passionate about the food business and want to partner with a well-established brand. With an investment range between ₹2 crore and ₹5 crore, it’s essential to consider factors like location, staffing, and initial setup costs before making a decision.
By providing high-quality products and excellent customer service, franchisees can enjoy solid profits and steady growth. Plus, with the backing of the Bikanervala brand, you’ll be set up for success in the competitive food industry.
If you’re ready to explore this opportunity further, Bikanervala could be the perfect choice to help you achieve your business goals.
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FAQ
The Bikanervala franchise allows investors to open and operate a Bikanervala outlet, offering a wide range of traditional Indian sweets, namkeens, and snacks under the trusted Bikanervala brand. As a franchise partner, you will benefit from the company’s strong brand reputation, loyal customer base, and established business model.
The total investment required ranges from ₹2 crore to ₹5 crore. This includes costs such as the franchise fee, setup cost, initial inventory, royalty fee, and other operational expenses.
The franchise fee for Bikanervala ranges from ₹2 lakh to ₹10 lakh, depending on the location and the market potential of the outlet.
The setup cost typically ranges from ₹25 lakh to ₹40 lakh. This covers infrastructure, equipment, and furnishings necessary to set up the outlet.
The initial inventory for stocking sweets and snacks is estimated to cost between ₹5 lakh to ₹10 lakh.
The royalty fee is 5% of the outlet’s sales. This fee goes toward brand maintenance and ongoing support from the Bikanervala team.
Other expenses, including marketing, staff training, and daily operations, can range from ₹10 lakh to ₹20 lakh.
You will need a minimum space of 1200 to 2000 square feet to set up a Bikanervala franchise outlet. This ensures enough room for customer seating, display counters, and kitchen operations.
Yes, Bikanervala has international outlets, and interested investors may explore franchise opportunities outside India based on availability.
