Best CRM Tools for Small Business in India (2025)

In today’s competitive business environment, customer relationship management (CRM) has evolved from being a “big company tool” into a must-have for startups and small businesses. / Best CRM Tools for Small Business

For Indian small businesses, where customer retention, efficient lead management, and streamlined sales pipelines matter more than ever, a good CRM is the difference between sustainable growth and missed opportunities.

By 2025, CRMs are no longer just contact databases. They’ve become AI-driven platforms that:

Automate repetitive tasks
Provide sales forecasting
Manage omnichannel communication (WhatsApp, email, social media)
Deliver insights on customer behavior
Enable better team collaboration

But here’s the catch: not all CRMs are built for small businesses. Many are expensive, complex, or feature-heavy. That’s why we’ve created this comprehensive 2025 guide to the best CRM tools for small business in India affordable, easy to use, and scalable.

Lets drive into the the Best CRM Tools for Small Business

What to Look for in a best CRM for Small Businesses

Before diving into tools, let’s list what matters most for small business owners:

Ease of Use: No steep learning curve; your team should adopt it quickly.
Affordability: Subscription plans that suit small budgets (₹500–₹1,500 per user/month).
Scalability: Can grow as your business grows.
Automation: Lead capture, email follow-ups, task reminders.
Integrations: WhatsApp, Gmail, accounting tools, marketing platforms.
Mobile Access: Cloud-based with apps for Android/iOS.
Support & Training: 24/7 support, tutorials, and onboarding assistance.

Top 10 Best CRM Tools for Small Business in India (2025)

Here’s our expert-curated list of the best CRM tools for small business in India.

1. Zoho CRM – Best All-in-One CRM for Indian Businesses

Zoho CRM is one of the most popular CRMs in India, built by Zoho Corporation (a Chennai-based SaaS giant).

Features:

Multichannel communication (email, phone, chat, WhatsApp, social)
Sales pipeline management with visual dashboards
AI-powered assistant “Zia” for insights
Workflow automation for repetitive tasks
Integration with Zoho ecosystem (Books, Campaigns, Mail, Inventory)

Pricing:

Standard plan: ₹800/user/month
Professional plan: ₹1,400/user/month

Why Small Businesses Love It:
Affordable, localized support, and Indian data centers for compliance.

2. HubSpot CRM – Best Free CRM for Startups

HubSpot is a global leader in CRM and marketing automation. Its free version is powerful enough for small teams.

Features:

Free plan with unlimited users
Contact and lead management
Email tracking and meeting scheduler
Pipeline visualization and reporting
Paid add-ons for marketing automation, sales hub, and customer service

Pricing:

Free forever (basic CRM)
Paid plans start at ₹3,000/month

Why Small Businesses Love It:
Start free, scale later as the business grows.

3. Salesforce Essentials – Best for Growth-Focused SMBs

Salesforce is the world’s #1 CRM, and its Essentials plan is designed for small businesses.

Features:

Sales and service CRM in one package
Built-in AI recommendations
Highly customizable workflows
Third-party integrations via AppExchange

Pricing:

₹1,800/user/month (Essentials plan)

Why Small Businesses Love It:
Global standard in CRM, scalable to enterprise level.

4. Freshsales by Freshworks – Best Indian CRM with AI Features

Freshsales, from Chennai-based Freshworks, is designed for SMBs and startups.

Features:

AI-based lead scoring and deal insights
Omnichannel engagement (calls, chat, WhatsApp, email)
Sales automation with workflows
Integration with Freshdesk (support) and Freshmarketer (marketing)

Pricing:

Growth plan: ₹999/user/month
Pro plan: ₹2,499/user/month

Why Small Businesses Love It:
Made in India, global appeal, intuitive design.

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5. Pipedrive – Best for Sales-Driven Businesses

Pipedrive is a sales-first CRM, excellent for startups focusing on deal closures.

Features:

Visual sales pipeline
Automated email sequences
Goal tracking and reporting
300+ integrations (Gmail, Zapier, Slack)

Pricing:

₹1,200/user/month (Essential plan)

Why Small Businesses Love It:
Simple, sales-centric design with strong automation.

6. Kylas CRM – Best Budget-Friendly CRM for Indian SMBs

Kylas is an Indian CRM built exclusively for SMBs.

Features:

Unlimited users (no per-user pricing)
Sales pipeline and contact management
WhatsApp, SMS, and email integration
Reporting and analytics

Pricing:

₹12,999/month (flat fee for unlimited users)

Why Small Businesses Love It:
Cost-effective for growing teams.

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7. Agile CRM – Best All-in-One Marketing + Sales CRM

Agile CRM offers a 360-degree view of customer management.

Features:

Sales tracking and marketing automation
Social media integration
Appointment scheduling
Helpdesk and support modules

Pricing:

Free plan: up to 10 users
Paid plans: from ₹800/user/month

Why Small Businesses Love It:
Affordable all-in-one CRM solution.

8. EngageBay CRM – Best Value for Money

EngageBay is a HubSpot alternative designed for startups.

Features:

Marketing, sales, and service automation
Email campaigns and landing pages
Visual sales pipeline
1,000+ integrations

Pricing:

Free plan available
Paid plans from ₹900/user/month

Why Small Businesses Love It:
Powerful features at a fraction of HubSpot’s cost.

9. LeadSquared CRM – Best for High-Volume Lead Businesses

LeadSquared is a popular Indian CRM for businesses that deal with high lead volumes (education, real estate, BFSI).

Features:

Lead capture from 50+ channels
Drip email & WhatsApp campaigns
Mobile CRM app
Compliance-focused reporting

Pricing:

₹1,250/user/month (basic plan)

Why Small Businesses Love It:
Perfect for industries with heavy lead flow.

10. Bitrix24 – Best Free Collaboration + CRM Tool

Bitrix24 combines CRM + project management + collaboration.

Features:

Free plan with unlimited users
Task and project management
Sales funnel and automation
Telephony and chat

Pricing:

Free forever
Paid plans from ₹1,000/user/month

Why Small Businesses Love It:
All-in-one workspace for startups.

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Comparison Table: Best CRM Tools for Small Business (2025)

CRM Tool	Best For	Pricing (₹)	Free Plan	Notable Features
Zoho CRM	All-in-one SMB CRM	800+	15 days trail period	AI assistant, multi-channel
HubSpot CRM	Startups & free usage	Free	Yes	Unlimited users, email tracking
Salesforce	Growth-focused SMBs	1,800+	No	AI insights, AppExchange
Freshsales	Indian SMBs	999+	Yes	AI lead scoring, WhatsApp integration
Pipedrive	Sales-driven businesses	1,200+	No	Visual pipeline, automation
Kylas CRM	Unlimited users	12,999 flat	No	Flat fee, cost-effective
Agile CRM	All-in-one CRM	800+	Yes	Sales + marketing automation
EngageBay	Value-for-money CRM	900+	Yes	Email campaigns, landing pages
LeadSquared	High lead volume	1,250+	No	Lead capture from 50+ channels
Bitrix24	Collaboration + CRM	Free	Yes	Task mgmt, sales funnel

Benefits of Using CRM for Small Businesses in India

Improved Customer Retention – Track interactions, resolve issues faster.
Higher Sales Efficiency – Automate follow-ups and lead nurturing.
Data-Driven Decisions – Use analytics to forecast sales and optimize marketing.
Better Collaboration – Centralized data for teams across sales, support, and marketing.
Omnichannel Engagement – Manage WhatsApp, social media, and email in one place.

Conclusion: Choosing the Right CRM in 2025

For Indian small businesses, investing in the best CRM tools for small business is no longer optional—it’s a necessity.

If you want an affordable all-in-one tool, go with Zoho CRM or Freshsales.
If you want to start completely free, choose HubSpot CRM or Bitrix24.
If you handle large volumes of leads, opt for LeadSquared or Salesforce Essentials.
For budget-conscious teams, Kylas CRM is the best flat-fee option.