India’s retail sector is one of the fastest-growing in the world, contributing nearly 10% of GDP and employing over 8% of the workforce. With rising disposable incomes and growing aspirations of India’s middle-class families, the demand for affordable yet quality products has skyrocketed.
This shift has given birth to value retail chains, stores that focus on offering high-quality daily essentials at smart prices. One such promising retail concept is the 99nine Store, a fast-expanding value retail brand with outlets across multiple states in India. One such promising retail chain is the 99nine Store a smart shopping destination offering 2,500+ products across 12+ categories, all priced competitively between ₹99 to ₹999.
For aspiring entrepreneurs, the 99nine store franchise offers a lucrative opportunity to join India’s growing value retail sector, backed by a proven FOFO model, strong product range, and nationwide expansion plans.
This blog will serve as a complete guide to the 99nine store franchise, covering:
- Brand history and vision
- Product categories
- Franchise investment details
- Setup requirements
- Profitability and ROI
- Franchisee support system
- Step-by-step process to start
- FAQs
Let’s dive in, Breakdown the details;
About 99nine Store: Shop Smart, Save More
99nine Store has positioned itself as the “new way to shop smart and save more.” The brand’s focus is to deliver:
- Smart Pricing: Affordable products priced between ₹99 to ₹999.
- Wide Range: Over 2,500+ SKUs across 12+ categories.
- Quality Assurance: Backed by decades of retail expertise.
- Nationwide Expansion: Present across 15 states, 16 cities, with 18 stores running and 6 more upcoming.
With its affordable lifestyle product mix and pan-India presence, the brand is quickly becoming a household name in the organized value retail segment.
Product Categories at 99nine Store
One of the biggest advantages of investing in a 99nine store franchise is the diversity of its product range. Under one roof, customers can find:
Customers can find products in 12+ categories, including:
- Kitchenware & Dining Essentials – Cookware, glassware, serving trays, lunch boxes, bottles.
- Home Décor & Essentials – Curtains, bedsheets, mats, organizers, storage boxes.
- Stationery & Office Supplies – Notebooks, pens, art materials, files, organizers.
- Toys & Kids’ Products – Puzzles, games, learning toys, stuffed toys.
- Party & Gift Items – Decorative products, balloons, gift wraps, souvenirs.
- Beauty & Personal Care – Grooming kits, cosmetics, skincare.
- Fashion Accessories – Watches, wallets, handbags, belts.
- Gardening Tools & Outdoor Products – Plant pots, garden essentials.
- Electronics & Gadgets – Mobile accessories, headphones, small appliances.
- Cleaning & Utility Products – Mop sets, cleaning brushes, detergents.
This wide selection ensures steady footfall and repeat purchases, catering to every household’s daily needs.
99nine Store Franchise Investment Details
The franchise model follows FOFO (Franchise Owned, Franchise Operated), ensuring that full ownership and operational control stays with the franchisee.
| Cost Component | Amount (INR) |
|---|---|
| Franchise Fee (Lifetime) | ₹3,00,000 |
| Marketing, Branding & IT Setup | ₹1,50,000 |
| Initial Stock (Opening Inventory) | ₹15,00,000 approx. |
| Total Investment | ₹19,00,000 |
👉 Note: Civil work, racks, shelves, electrical fittings, AC, and cameras must be arranged by the franchisee as per company guidelines.
Space & Setup Requirements
- Minimum Area Required: 1000 sq. ft. (carpet)
- Frontage: 16 ft.
- Height: 9 ft.
- Electricity: 3–4 KW line
- Timeline: Store can open within 30 days of finalizing space
Company provides layout design, store setup support, and site approval assistance.
Operational Model & Support
The franchise model ensures that the company provides backend support, while day-to-day operations remain with the franchisee.
Support Provided by 99nine Store
- Site selection survey & approval
- Store layout & setup guidance
- Staff recruitment & training support
- Marketing & branding campaigns
- Supply chain support from Delhi warehouse
- Replacement of obsolete or slow-moving stock
Franchise Responsibilities
- Managing rent, electricity & manpower costs
- Running daily operations with recruited staff
- Local-level promotions and customer engagement
Unit Economics & Profitability
A detailed financial model shows how profitable the 99nine store franchise can be:
Monthly Financials (Sample)
- Average Bill Value: ₹700
- Bills Per Day: 60
- Monthly Sales: ₹12,60,000
Expenses & Margins
- COGS (Average Margin 35%): ₹8,19,000
- Rent: ₹1,50,000
- Manpower: ₹50,000
- Electricity: ₹20,000
- Other Expenses: ₹20,000
Net Revenue: ₹2,01,000 (approx. 16% margin)
👉 With proper location and effective management, investors can achieve break-even within 12–18 months.
Why Invest in a 99nine Store Franchise?
Here are the top reasons why the 99nine store franchise is an attractive business opportunity:
- Support Ecosystem – Supply chain, branding, IT, and training support from company.
- Low Investment Entry Point – Total investment under ₹20 lakhs.
- Proven FOFO Model – Ownership and operational freedom with brand support.
- Evergreen Demand – Affordable daily lifestyle products are always in demand.
- Pan-India Growth – Already present in 15 states, expanding aggressively.
- High Margins – 35% average gross margin, 16% net profitability.
- Quick Setup – Store operational within just 30 days.
- Wide Range – 2,500+ products ensuring repeat footfall.
Step-by-Step Process to Start a 99nine Store Franchise
- Initial Inquiry: Contact the franchise team via official website or email.
- Discussion & Proposal: Review franchise presentation and investment details.
- Site Selection: Conduct survey and finalize store location with brand approval.
- Agreement Signing: Pay franchise fee and complete legal formalities.
- Store Setup: Complete civil work, branding, racks, and stock delivery.
- Training & Marketing: Staff training + launch promotions by company.
- Grand Opening: Store goes live within 30 days of approval.
Future of Value Retail in India & 99nine’s Role
The Indian value retail market is projected to touch USD 90 billion by 2025, driven by Tier 2 and Tier 3 cities. Brands like 99nine are well-positioned to capture this market because of their affordable pricing, broad product range, and pan-India ambitions.
The company’s focus on expansion into smaller towns will help franchisees tap into underserved markets where organized value retail is still in its early stages.
Conclusion: A Smart Investment for Smart Entrepreneurs
The 99nine store franchise is one of the most promising retail opportunities in India today. With a low investment requirement, fast ROI, diverse product categories, and growing pan-India presence, it is an ideal business for entrepreneurs looking to enter the organized value retail sector.
Whether in metros or Tier 2 cities, the demand for affordable lifestyle products is growing rapidly, and 99nine store is strategically positioned to capture this wave.
👉 If you want to start a profitable, scalable, and future-proof retail business, the 99nine store franchise is the right investment for 2025 and beyond.
FAQs – 99nine Store Franchise
The total investment is approximately ₹19 lakhs, including franchise fee, branding, and initial stock.
At least 1000 sq. ft. carpet area with 16 ft. frontage and 9 ft. height.
The setup process takes around 30 days after finalizing the location.
The franchise operates at an average 35% gross margin, with monthly net revenues of 16% after expenses.
The franchisee manages the store under the FOFO model, with recruitment and training support from the company.
Typically, 2 team members + 1 manager are sufficient for daily operations.
A trade license (if required in your city). The company assists with procurement.
Stock is supplied directly from the company’s Delhi warehouse, with obsolete inventory replenished.
