In the ever-evolving two-wheeler market of India, one brand is boldly breaking the mold: Motohaus. Backed by legacy, powered by performance, and driven by innovation, Motohaus offers a franchise opportunity like no other. Whether you’re a biking enthusiast or an entrepreneur seeking the next big thing in automotive retail, the Motohaus franchise stands out with its unique blend of Brixton Motorcycles and VLF electric two-wheelers.
This blog will take you deep into everything you need to know about the Motohaus franchise brand: the history, investment structure, dealer support, and market potential. Spoiler alert: It’s more than just a business; it’s a movement for those who don’t follow the herd.
Motohaus Franchise Brand Details
| Franchise Brand Name | Motohaus Franchise |
|---|---|
| Brand Name | Motohaus |
| Founder Name | Shri Mahadba Mestri (Legacy Founder of KAW Group) |
| Founded By | KAW Group (Kolhapur Auto Works), 1962 |
| Owned By | KAW Veloce Motors Pvt. Ltd. |
| Number of Employees | 150+ (Core & Regional Operations Team) |
| Revenue Increase | Projected CAGR of 18–22% by 2027 |
| Number of Locations | 25+ operational outlets and rapidly expanding across Tier 1 & Tier 2 cities |
Brand Background & Heritage
The Legacy of KAW Group
Motohaus is part of the KAW Group, a company with deep roots in Indian manufacturing. Founded in 1962 as Kolhapur Auto Works by Late Shri Mahadba Mestri, the group started with manufacturing components for the sugar industry and India’s first coal gas plant.
Over decades, it diversified into agriculture (Krushi Chang harvesters) and eventually the superbike market. In 2022, the Motohaus franchise was born—the convergence of premium motorcycle brands under one roof, with a mission to redefine riding culture in India.
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Global Collaboration
Motohaus brings Brixton Motorcycles (Austria) and VLF (Italy) to Indian streets. Brixton stands for retro-modern styling with robust engineering. VLF, founded by Alessandro Tartarini, is a futuristic electric scooter brand designed for urban mobility with Italian flair.
Market Opportunity
India’s automotive market is roaring—especially in two-wheelers. Here’s why:
- Two-wheelers account for 74.8% of all vehicle demand in India.
- Over 1 million EV two-wheelers sold in 3 years.
- Electric scooter penetration to grow by 45% by 2030.
- India sells 15.6 lakh vehicles/month; over 1 lakh are electric 2Ws.
This is the perfect time to ride the wave with a Motohaus franchise, combining ICE (internal combustion engine) and EV two-wheelers in one experience-driven outlet.
Products Overview
| Brixton Motorcycles | VLF Electric Scooters |
| Designed in Austria, part of the KSR Group with a global presence in over 60 countries. Known for vintage-inspired styling, advanced engineering, and rider-centric features. Hero models include: Brixton Crossfire 500X and 500XC 486 CC engine 47 PS power ABS, disk brakes Retro design with modern mechanics Price Range: ₹4.74 to ₹5.19 Lakhs (Ex-showroom) | Italian design meets performance: 1500W motor, 130km range, 65km/h top speed Removable 2.6kWh battery, 3-hr charging Cantilever suspension, feather-light 88kg build Price: ₹1.29 Lakhs (Ex-showroom) Advanced features: Dual projector headlights, side guards, TFT dashboard, 3 ride modes (Eco, City, Sport) |
Investment Breakdown
Opening a Motohaus franchise requires an investment of approx ₹85,00,000, broken down as follows:
| Item | Cost (₹) |
| Security Deposit | 2,00,000 |
| Showroom | 8,00,000 |
| Workshop | 4,00,000 |
| Civil Work | 3,00,000 |
| DMS (Software) | 1,18,888 |
| Email Setup | 15,000 |
| Other Work | 1,66,112 |
| Stock Bike | 55,00,000 |
| Demo Bike | 7,50,000 |
| Spare Inventory | 2,50,000 |
| Total | 85,00,000 |
This makes it an affordable premium motorcycle dealership model compared to other global franchises.
Dealership Setup & Interior Branding
Motohaus supports its partners with an ideal layout plan:
- Showroom size: Approx. 1750 sq. ft.
- Workshop area: 1050 sq. ft.
- Fascia Design for showroom branding
- Reception, customer lounge, parts zone
Interior specs include:
- Italica Nero tiles, Simpolo wall tiles
- Modular merchandise display
- Custom legacy wall, matte black metal finish
- Branding support for columns, signage, and color palette
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Marketing & Sales Support
The Motohaus franchise model includes complete 360° Go-To-Market support:
- Digital Marketing: SEO, PPC, content & social media
- Event Support: Experiential ride days, PR & influencer events
- ATL/BTL Campaigns: Print, outdoor, and radio ads
- Sales Training: For showroom and service staff
- Dealer App & CRM Tools: To track leads, bookings, and inventory
This allows new dealers to focus on customer experience while Motohaus drives awareness and footfalls.
Dealer Onboarding Process
Motohaus has a clear, step-by-step onboarding system:
- Submit Motohaus franchise application with documents (GST, Aadhar, PAN)
- Showroom space verification
- Payment of setup and dealership fees
- Staff training (Sales, Service, Logistics)
- Final showroom handover
- Grand Inauguration
- Finance and Insurance code activation
Why Choose the Motohaus Franchise?
- Unique Brand Mix: EV + premium motorcycles
- Fast-Growing Market: 2W market booming in India
- European Legacy: Austria & Italy meet Indian roads
- Strong Support: Marketing, training, operations
- Stylish Products: Award-winning bikes (e.g., Crossfire 500XC won TopGear’s Lifestyle Motorcycle of the Year 2025)
The Motohaus franchise isn’t just a dealership opportunity. It’s a lifestyle brand that connects culture, engineering, and customer passion.
Final Thoughts
If you want to be part of India’s next premium two-wheeler revolution, the Motohaus franchise opportunity is tailor-made for you. With its bold positioning, strong global partnerships, and affordable investment model, it offers an entry into the lucrative premium motorcycle and EV market with full brand backing.
Ready to join the herd that doesn’t follow?
Visit www.motohaus.in or email info@motohaus.in to get started with your Motohaus franchise journey today.
Frequently Asked Questions (FAQs) – Motohaus Franchise
The Motohaus franchise is a premium motorcycle and electric two-wheeler dealership opportunity in India, offering brands like Brixton Motorcycles (Austria) and VLF (Italy).
Anyone with a passion for the automotive sector, a suitable commercial space, and the ability to invest approx. ₹85 lakhs can apply.
The total investment for a Motohaus franchise is approximately ₹85,00,000, which includes stock, showroom setup, demo vehicles, and branding.
Motohaus provides end-to-end support including training, digital marketing, event support, showroom setup guidance, and CRM software tools.
There are over 25 Motohaus franchise outlets across India, with rapid expansion in Tier 1 and Tier 2 cities.
Yes, Motohaus is actively looking to expand in smaller cities with high demand for two-wheelers.
While individual revenues depend on location and performance, Motohaus projects a CAGR of 18–22% for franchise outlets through 2027.
Motohaus combines both ICE and EV segments under one roof, offers European-designed bikes, and focuses on lifestyle branding and rider communities.
Once the application is approved and dealership fee is submitted, it typically takes 45–60 days to go live.
You can apply directly on www.motohaus.in or email your interest to info@motohaus.in.
