Thinking about a decathlon franchise? You’re not alone—Decathlon is one of the largest sporting goods retailers in the world, and it often raises questions about franchising. Let’s unpack exactly how Decathlon franchise works… or doesn’t work… and dive into brand details like founder, ownership, employee count, revenue growth, and number of stores.
Franchise Brand details
| Category | Details |
|---|---|
| Franchise Brand Name | Decathlon |
| Founder Name | Michel Leclercq |
| Founded By | Decathlon – originated in France, 1976 |
| Owned By | Association Familiale Mulliez (51%) & Famille Leclercq (49%) |
| Number of Employees | ~101,000 globally (2024) |
| Revenue Increase | €16.2 billion in 2024 (+3.8%) |
| Number of Locations | 1,817 stores across 79 countries (2024) |
Is There a Decathlon Franchise?
Short answer: No. A Decathlon franchise does not exist — Decathlon only operates company-owned, company-operated stores (COCO model). Decathlon maintains tight control over brand quality, pricing, and customer experience by owning all stores. In India and other markets, they also do lease partnerships (~reseller network) but not traditional franchises. So if you’re searching for a Decathlon franchise opportunity, this blog will guide you through what’s possible—and what’s not.
Decathlon is not offering franchise! Dont give your money on the behalf of any decathlon franchise consulting.
Also Read this: How to Start Frullato Franchise – Investment Details, Royalty Fee
Why No Decathlon Franchise?
Decathlon’s refusal to franchise is strategic:
- Quality & consistency – They maintain a unified experience across all stores, avoiding variation issues common with franchises.
- Supply chain control – Vertical integration ensures consistent product pricing and standards.
- Brand integrity – Direct management keeps the customer experience optimized.
- Customer loyalty – Owned stores foster trust in product and service quality.
Quick Comparison Table – Decathlon Franchise Alternatives
| Brand | Industry | Franchise Type | Investment | USP |
|---|---|---|---|---|
| Proline Fitness | Gym Equipment | Dealership | ₹20–50 lakhs | Fitness-focused products |
| Reebok | Sportswear | FOFO | ₹50L – ₹1 Cr | Trusted global brand |
| Skechers | Footwear | FOFO | ₹60L – ₹1.5 Cr | Urban + Tier 2 growth model |
| Puma | Apparel/Footwear | FOFO | ₹80L – ₹1.5 Cr | Youth-driven lifestyle brand |
| Playmart | Sports Retail | FOFO | ₹20–40 lakhs | Indian model like Decathlon |
Decathlon Today: Growth & Stats
- Global Reach
- As of 2024, Decathlon runs 1,817 stores in 79 countries
- Employee Strength
- Around 101,000 employees globally in 2024
- Revenue Growth
- In 2024, net sales reached €16.2 billion, up 3.8% YoY
- Online Sales
- Online accounted for 20% of revenue in 2024 (up from 17.4% in 2023)
Decathlon in India
India is a key growth market with expansion but still no franchise model:
- Entered India in 2009, now over 127–129 stores across ~50–90 cities.
- ✔️ Plans over €100 million investment to add ~60–68 new stores, aiming for 190–275 by 2026–27.
- Local sourcing increasing from 68% to 85% by 2026.
- Digital share around 11–12% with fast commerce trials.
- ₹4,000 crore revenue in FY24 with plans to double in 3–5 years.
Can You Partner with Decathlon brand?
Yes — there are partnership/leasing models in select countries (e.g., India):
- You won’t own a Decathlon store or operate under a Decathlon franchise, but can collaborate via lease or distributor roles.
- You can lease space to Decathlon if you own commercial property in underserved areas (80 km away from existing stores)
Conclusion
If you’re searching for “decathlon franchise,” you’ll be disappointed—Decathlon doesn’t offer franchise opportunities. But the brand’s success is undeniable: massive global footprint, strong revenue, tight quality control, and exciting partnership options via property leasing.
So instead of a decathlon franchise, consider collaboration through leasing or exploring similar large-format sports retail ventures. Want help evaluating those or exploring competitors? Happy to help!
Let me know if you’d like to dig into competitor breakdowns, property criteria, or business alternatives.
